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Veggie Thursdays and vegan surprises! How Ghent became a plant-based paradise

In 2014, 13% of the population of this Belgian city described themselves as flexitarian. This year, 83% did. Here is how everyone was convinced to eat their greens – and love them Sixty bowls of slime-green soup sit waiting for the children to arrive. Pupils rush in from their morning lessons, grab the bowls by the handles and start slurping. No complaints, no refusals. (OK, maybe a few “bleurgh” faces.) Chicory…

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Veggie Thursdays and vegan surprises! How Ghent became a plant-based paradise
Imagine: The Guardian Business

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In 2014, 13% of the population of this Belgian city described themselves as flexitarian. This year, 83% did. Here is how everyone was convinced to eat their greens – and love them Sixty bowls of slime-green soup sit waiting for the children to arrive. Pupils rush in from their morning lessons, grab the bowls by the handles and start slurping. No complaints, no refusals. (OK, maybe a few “bleurgh” faces.) Chicory…

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